• The Cat IQ Test

    I picked up a great book today written by E.M.Bard. What made me smile was that not only can humans be measured psychometrically – but so can cats!
    Anyone who has been to Psycuity Tower’s will know that we have an office cat called Max. It’s been amazing to find just how many of our friends [...]

  • Psycuity Profiles a Winner

    In January of 2009, Psycuity  were asked to help recruit the first apprentice for Democracy PR. A mere 18 months later, and  that same apprentice has been nominated for the prestigious CIPR Awards as ‘Outstanding young communicator of the year’.
    Specialists in traditional press and social media, Democracy PR needed an apprentice that had the ability [...]

  • Roll on the Ryder Cup

    I read a great article by Marc Jones and David Lavallee on the psychology of the Ryder Cup today.
    They discuss in The Psychologist that Mark Twain once defined golf as a ‘good walk spoiled’, yet for psychologists the Ryder Cup between the USA and Europe is worth watching because of the many different elements of psychology at [...]

  • Game, set, Luck

    The number one seed Roger Federer nearly saw his Wimbledon campaign stall in his match against Falla on Monday, admitting that a certain amount of luck was involved in helping him play to victory against a supreme effort from Alejandro Falla.
    Never one to suffer from a lack of confidence for too long, Federer accentuated the [...]

  • England Lions to roar for Victory

    As the final hours count down to the last game of the group, it appears that many of the England players are in turmoil, faced with the potential glory or gruesome slating they are about to receive by their fans and the media.
    Performance under extreme pressure is as challenging in business as it is in [...]

  • Poke me if you want to be our face of Facebook

    As social media catapults its way onto the boardroom agenda, it’s interesting that a new report by Social Media Influence reveals that many of the top businesses have not yet created inhouse roles.
    According to the report, just 59 of Fortune Global 100 firms have invested in recruiting staff specifically assigned to core social media and [...]

  • Career Crossroads

    This week, we’ve been checking out a new online recruitment game by L’Oreal who have created a virtual world filled with corporate challenges.
    The game, developed using some principles of psychometrics, could land you an interview at L’Oreal, but before you all go rushing off whispering ‘because I’m worth it’, the really interesting part for us [...]

  • Ultimate Leaders…

    Yesterday i attended the first Entrepreneurial Services Seminar hosted by Chris Barry and his team at TheBusinessDesk.com. The busy morning seminar was put on at the City Inn in Manchester.
    It was a brilliant event for owners of businesses to attend as TheBusinessDesk.com had secured Simon Showman, CEO of Ultimate Products as their main speaker. Simon gave [...]

  • Phoenix Flying High…

    Ian Hudson with Phoenix Players

    On Sunday 4th April we were lucky enough to sponsor the EPL match between the Manchester Phoenix and Peterborough Phantoms.
    This was actually the second leg of a 2 game play off which was finely poised 3 v 3 from the evening before and what a leg it was!
    We took 30 clients, advisers and friends [...]

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