As social media catapults its way onto the boardroom agenda, it’s interesting that a new report by Social Media Influence reveals that many of the top businesses have not yet created inhouse roles.

According to the report, just 59 of Fortune Global 100 firms have invested in recruiting staff specifically assigned to core social media and those in the role tend to be paid less than the equivalent positions in the traditional fields of PR, marketing and publishing.

 Financial services, petroleum and energy are flagged as being some of the slowest sectors to respond.

 Social media is here to stay, and although retail and telecoms have been quicker at bringing in inhouse expertise, we understand the resistance to take action.

Recruiting people into a role where the job description is continually evolving, evaluation is challenging and the experts are usually the youngest people in the room is enough to put anyone off and finding the right person who embodies your company culture and values is key.

 Finding the right person now will help you to build better relationships with your customer, attract new customers and help you to influence your own reputation – after all, no one knows the value of a proactive social media campaign better than Nestle.


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