In January of 2009, Psycuity  were asked to help recruit the first apprentice for Democracy PR. A mere 18 months later, and  that same apprentice has been nominated for the prestigious CIPR Awards as ‘Outstanding young communicator of the year’.

Specialists in traditional press and social media, Democracy PR needed an apprentice that had the ability to learn a completely new business almost instantly and could fit seamlessly into a small dynamic team.

Although Charlotte Morley had no practical experience working in a PR agency, our in depth psychometric tests immediately highlighted the qualities necessary to succeed in such a busy and creative environment. Her confidence in social situations, high levels of intuition, academic strength and immaculate attention to detail, were all visible through our tests.

Having also highlighted the areas where Charlotte may need encouragement and support, Democracy founder Jennifer O’Grady was able to focus in on her development needs, nurture her talent and develop her natural curiosity and creativity.

Reaching the shortlist of the CIPR award is a huge achievement that  puts you and your work in the spotlight – highlighting your success to your peers, your clients and your competitors.

 Well done Charlie, we saw your star quality from the start!

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