GIGAOM has a post on 7 tips for conducting better due diligence one of the tips caught my eye:
MYTH #4: Due diligence is mainly about talking to people who’ve known and worked with the subject.
TRUTH: People are often the best and only sources of non-public information about a person. They can also be some of the least reliable sources. Unlike photographs or the printed page, people misperceive, misremember, forget and sometimes just lie. They’re also highly susceptible to suggestion and will sometimes reconstruct memories based on what they perceive in the present. A skilled investigator knows how to conduct interviews that minimize errors in memory and perception. And of course, an investigator should corroborate, check, and double-check any disputable statements.
We’d also recommend doing due diligence on yourself and team as that is the lens by which you look at others. Often the clash of personalities or culture can be spotted before it’s too late
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