Dive into the archives.


  • Are you cool as a cucumber or do you see the red mist?

    One of the global personality factors we look at is neuroticism and measures the number and strength of stimuli that trigger negative emotions in a person.
    A clip on Radio 4’s Today programme showed the two extremes quite graphically. At the resilent end Chesley Sullenberger, the Airbus pilot forced to land in the river Hudson after a [...]

  • Industrial quantities of lame advice

    Lucy Kellaway is one of my favourite columnists with one of the sharpest tongues and minds ready to burst the management bullshit balloon. Catch her analysis on the BBC World Service Business Daily podcast on advice for the newly unemployed and ignore the Jack Welch’s and career coaches mantra. According to Lucy only four things can [...]

  • KP v SJ

    Two well known characters have been in the news from very different spheres, but with similar personality traits. Kevin Pieterson, the former England cricket captain and Steve Jobs, the CEO of Apple. After Pietersen resigned from the England captaincy he insisted he did ‘nothing wrong‘. Steve Jobs missed the MacWorld keynote address due to health [...]

  • No one cares about you

    Check out Seth Godin’s video on the answer to why there were 5,000,000,000 views on YouTube in July. Not surprisingly it’s down to me, me, me.
    At Psycuity we help people understand more about their own personality and behaviour and how to play to their own strengths.

  • Magnanimous in victory

    I was glued to the TV watching the final of the men’s singles at Wimbledon when Rafael Nadal beat Roger Federer in arguably the greatest tennis final ever.
    What impressed me the most was not just the superlative tennis or Rafa’s self-belief and ability to stay in the present. No, it was on Monday when on [...]

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