Dive into the archives.


  • Psychometrics v Psychotherapy…

    What these two professions have in common is that if you introduce yourself as doing either at an event, the person you are talking too is sure to hot foot it away – double quick march.
    An interesting observation by the Psycuity networking team has been that the average Manchester business professional doesn’t know the difference either. [...]

  • The Millionaire Mind

    There is an ongoing debate in the psychology circles when it comes to measuring personality. Whilst owner-managers really don’t care which psychometric tool is used, we at Psycuity often find it useful when they understand a little more about the relevant theory.
    The two main theories are trait based and type based. Type based questionnaires such [...]

  • Getting your advertising right

    In a previous role a colleague of mine was asked to help recruit Japanese nurses for the Iryo Centre in London. Previously the Iryo Centre had tried placing adverts for Japanese speaking nurses in London, but given the general shortage of nurses (of which hardly any spoke Japanese) they were finding the going very tough.
    Our solution at [...]

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